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Hello Everyone!

I wrote this article to get some feedback on an idea I have for the direction of Rival Marketing. I am mainly looking for feedback from Business Owners who would be looking for a marketing company. I am also looking for feedback from Freelancers and other Marketers. If you have any feedback good or bad please email me at This email address is being protected from spambots. You need JavaScript enabled to view it.

One of the most difficult challenges in marketing has always been creative differences between the client and the designers. Designers tend to be sensitive about their work and tend to work best when they are not creatively limited. Clients tend to be critical and sometimes don't trust the experience of the designers and marketers they are working with. At the end of the day, the client always has the final say because otherwise they walk away and take their business elsewhere, some marketing companies do whatever the client wants, and if the idea doesn't work out who gets blamed, the marketer. Bigger marketing companies will sometimes avoid these clients because of this. It is a problem I see everywhere I go in marketing. Every company has had a bad experience with a designer at some point. So this is a very real problem that doesn't really have an easy solution. 

What if Big Data could solve this problem?

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Currently, the internet is built on a foundation of net neutrality. What this means is Netflix can send a packet of data to you just as fast as Google can but they cannot send more than their upload limit. When you buy internet you usually get a package with an upload and a download limit.

Mine is 60MBs Download and 13MBs Upload. If you had the same plan that means I can send you 13MB of data per second. Googles upload rate is significantly higher. In fact, it’s so high they had to build their own fiber-optic network. The nice thing about Google is its quick, that’s because to send the keyword is a very small packet of information. So when you look at a service like Netflix that is streaming 4k content to millions of users you start to see how it’s not exactly fair.

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Rival Marketing

is a new and exciting Web Development Company, in this article we outline the roadmap for how we are going to achieve our goals. Building a Strong Development company from scratch is difficult, to say the least. Our strategy is to grow quickly by building the departments in our company one at a time. A strategic release of our services starting with the easiest and most marketable options first will help bootstrap the next idea.

First, let's explain what our goals are: 

  • Our long term goal is to impact the world in a positive way.
  • Our 5-year goal is to develop a platform that revolutionizes the way we use technology.
  • Our short term goal is to build a sustainable Web Design, Marketing, and Development Company that is capable of bringing YOUR idea to life. 
Currently, we are working with a few local businesses on building websites to showcase our strong commitment to commercial marketability and design. If you are looking for a website This email address is being protected from spambots. You need JavaScript enabled to view it.

Stage 1: 

We believe the key to a perfect image that captivates viewers and keeps them engaged is your website's core design if people see just ONE thing on your site they don't like within 5 seconds they will bounce. Therefore, the first stage is to develop a reputation for providing Pixel Perfect websites that keep users engaged, track analytics, mobile optimization, social integration, blogs, media creation, and more. We plan to do this by thinking about creative ways to get people to engage, we want to make your site stand out from the crowd so that the user picks YOUR company. 

July 1st, 2017 we will be announcing Rival Web Design. Our goal is to have 3-4 websites in our portfolio and an automated system for managing your hosting account and paying your bill online. 


Stage 2:

Websites, believe it or not, are actually just files stored on a server somewhere (usually in the cloud). Reliable hosting is incredibly critical when it comes to the cloud. The whole point of the cloud is to be able to do things like share files, host a website, email people, etc. without buying and maintaining a bunch of servers. Cloud Computing is a very competitive industry and it can also be very expensive if you do not use it correctly, with 4 years of background in IT and with Cloud Services, we have developed innovative ways to optimize the cloud to offer more security, more uptime, easier management, and virtually infinite scalability. 

August 1st, 2017 we will be announcing Rival Cloud. Rival Cloud is our cloud hosting platform where it will be easy to host website, provision email accounts, share files, and more. We also plan on having contingencies setup to ensure your cloud services stay online all the time.  


Stage 3:

Imagine for a second the most attractive person on the planet, now imagine trying to find that face in a crowd of 644 Million. Every site has a certain level of searchability, odds are if you just copied the same algorithm as your competitor you probably show up under your companies name and maybe industry. Therefore, the second stage is to take the sites that we have built and promote them on various search engines like Google or Bing. We will be carefully tracking the analytics data to prove to both our clients and future clients the effectiveness of a good SEO campaign. What we do differently than most SEO companies is we track the progress of a conversion rather than a lead. Conversion based SEO campaigns are the ONLY way to go, what is the point of getting more traffic on your site if nobody is converting to sales.

September 1st, 2017 we will be announcing Rival Digital Marketing. Our goal is to have 2-3 SEO campaigns, 2-3 PPC campaigns, and a marketable proof of their effectiveness. Ask about our portfolio discount!


Stage 4: 

Marketing is taking a new form around the world. It should be no surprise to anyone to believe that social media is going to become more and more prominent in the advertising industry. Facebook has almost 2 Billion members and they collectively know and understands personal information about all of those users. They also know and are only going to get better at marketing to those individuals. Say you make some pretty cool e-juice and want people to come to your local shop. You can specifically market it to people within a 5-mile radius who have liked various e-juice pages. These types of analytics are so effective in narrowing down a demographic that the odds of increasing sales from social advertising are massive. Big data is what is driving every new an innovative industry. 

October 1st, 2017 we will be announcing Rival Social Media. Out goal is to have 5-10 social media accounts and analytical data that show growth in popularity, positive reviews, increase in online sales. 


Stage 5: 

Apps are the best, aren't they? With apps, I can check my bank account with my fingerprint, send a picture around the world, see what my friends are up to. The possibilities are endless which is why our key marketable objective is to become capable of developing custom applications for our clients and create new and truly innovative technology. We want to unleash the endless possibilities of application development to our clients, we will innovate, we will code, we may even help fund your project and see it through to completion. 

November 1st, 2017 we will launch Rival Apps. Our goal is to have 2-3 apps completed and tested. 

Stage 6: 

Have you or someone you met ever suggested an app that sounded like a good idea but you didn't have the funds to make that idea come to life? Have you ever considered investing in something like Facebook or bitcoin and decided not to because you didn't understand the technology? Have you ever looked at an idea like Snapchat and said: "I could do that in my sleep"? The internet of things is the next industrial revolution believe me on this one. Imagine if you could invest in the printing press before it was invented. 

December 1st, 2017 we will be launching Rival Incubator. An incubator is a place you bring an idea with the potential to have it developed into a working beta. What we do differently is we will balance the connections we have with venture capitalists, patent lawyers, innovators, developers, and anyone who can help complete the projects we are working on. We hope to be managing at least 2-3 Kickstarter campaigns by the time we launch the Rival Incubator. 


The deadlines for this article are all goals which we are trying to accomplish but we can't do it alone. We will be making adjustments to this roadmap as needed and additional blog post as well, to stay up to date please subscribe. The more support we have the easier it will be to achieve these things and make the world a better place. If you are interested in helping in any way please contact us. 

About Rival

Rival Marketing offers high-quality websites to serious business owners who want to gain a competitive advantage in their market. Call us today to schedule a free consultation.


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