SEO can be split into 2 categories, On-Page SEO and Off-Page SEO.
On-Page, SEO is where you optimize all of the content on your website to get better keyword results.
Off-Page is where you build Links to your website from other websites like social media sites, blogs, and local listing pages.
At Rival Marketing, we offer both On-Page and Off-page SEO services and we use your data and trends to determine effective content strategies.